Canadian Founded - Canadian Made

Liv Metta is a Canadian-founded, Canadian-made wellness brand offering PETA Certified Vegan & Cruelty-Free & HMA Halal Certified personal care products—handcrafted by women, for women. Our thoughtfully curated range encompasses wellness, hair care, bath and body, face care, and home care products, all made in small batches with clean, plant-based ingredients and a deep respect for holistic rituals.

Rooted in intention, made with care — we’re proud to support your self-care journey.

Our Vision

we envision a world where self-care is a cherished daily ritual, empowering women to nurture their well-being and embrace a mindful, sustainable lifestyle, while staying away from chemicals.

Our Mission


Our mission is to transform self-care into a holistic and accessible practice that nurtures well-being, fosters meaningful connections, and supports a more sustainable world. With every purchase, we plant a tree in Ontario through our partnership with One Tree Planted. Guided by a for women, by women philosophy, we also create space within our production process to empower newcomer and refugee women through meaningful work opportunities.

We create for you, & we’re here to stay

Imagine using a skin scrub filled with microplastics, or shampoo laced with chemicals like SLSA just to create foam. Picture applying skincare with hidden toxins or using hair oil packed with harmful additives. This is the reality many face, with personal care products containing ingredients that can harm your health, disrupt hormones, and pollute the environment—often without full transparency.

We believe you deserve better. That’s why we craft PETA vegan & cruetly free, as well as Halal-certified products free from parabens, phthalates, sulfates, and other toxic chemicals. Every ingredient we use serves a purpose, ensuring your well-being is always a priority.

At Liv Metta, we’re making a difference by offering skincare and wellness solutions that are as kind to you as they are to the planet. And with each purchase, we give back by planting trees in Ontario through our partnership with One Tree Planted.

Healthier choices start here, and we’re proud to be part of your journey.

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Meet Lubna

During the pandemic, like many others, I was searching for peace and a sense of grounding. In that stillness, I began creating simple, natural products as a way to care for myself and reconnect with the rituals that once brought me comfort.

I grew up in Dubai, where self-care was part of everyday life—oils, herbs, and the calming scents of oud and rose were woven into our routines. Those early experiences taught me that wellness doesn’t have to be complicated; it can be quiet, intentional, and deeply rooted in nature.

The name Lubna means storax tree in Arabic—known for its healing, fragrant resin. It’s a name that reflects the values I bring into every product: calm, care, and purpose.

Today, Liv Metta is built on that foundation. Each product is handcrafted in small batches in Ontario using vegan, halal-certified ingredients—clean, conscious, and made with love. From magnesium sprays to body oils and soaps, everything is designed to support your well-being, naturally.

Liv Metta means to live with loving-kindness. That’s the heart of this brand—and my hope for everyone who welcomes it into their daily rituals.

— Lubna

women in business - FemInspiration award 2024

Richmond Hill Board of Trade

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